The past two and a half years have been challenging for most businesses, especially for micro, small, and medium enterprises (MSMEs). With the global pandemic affecting everything — from operations to service delivery, some companies had to downsize or, worse, shut down.
But while there were enterprises that collapsed, new businesses also cropped up. Those who survived found new avenues to thrive. For aspiring entrepreneurs, however, the question remains: How can I establish a business that will last for the long term?