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Microsoft includes Filipino in reading literacy tool

Microsoft includes Filipino in reading literacy tool

Microsoft Corp. has included the Filipino language in an artificial intelligence–powered tool that tracks the reading fluency of students. “Inclusive skills development and learning are at the core of our work around education. Filipinos’ innate English proficiency sets us apart within the global workforce, but equally important is our proficiency …

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SEA suffers from digitalization skills gap, cybersecurity still top concern — IDC

SEA suffers from digitalization skills gap, cybersecurity still top concern — IDC

Digitalization in Southeast Asia (SEA) is hampered by a shortage of talent and a skills gap, according to a market intelligence provider for technology vendors and investors. “Just because we have automation doesn’t mean you don’t invest in talent,” said James Sivalingam, senior program manager at International Data Corporation (IDC) …

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‘Shoppertainment’ beats advertising when it comes to wooing online consumers, says TikTok

‘Shoppertainment’ beats advertising when it comes to wooing online consumers, says TikTok

By Brontë H. Lacsamana, Reporter FILIPINO consumers prefer authentic and entertaining marketing strategies over polished advertisements, giving rise to an approach that puts entertainment first and commerce second, a study showed.  A 2022 study on the new opportunities in e-commerce conducted by TikTok and the Boston Consulting Group (BCG) found that exaggerated, …

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